By Charlene Lazewski
When it comes to online advertising, you don’t have to hustle and fight tooth and nail to push your ads. You can join a lovely thing called Ad Networks, and let them connect you and your ads to publishers or websites that are looking to host advertisements just likes yours. Hence, making the life of both an advertiser and a publisher a lot easier. Genius idea indeed. Which is exactly why there are now hundreds of ad networks to choose from.
Being that there are so many ad networks to choose from, you have to really nit pick what caters to your specific website the best. Take in mind your audience, topics, themes, and format, for starters. Which ad networks feed best to into those categories for your site. Once you figure that out, you’ll be able to select an ad network with the best benefits, revenue, reach and reputation for your site.
Obviously, you don’t have to work with just one ad network. You can work with as many as you wish. The idea is that ad networks facilitate the overall search of publishers for the right advertisements. It lessens stress, and time, and allows you to achieve the maximum revenue that your site is capable of earning.
Aside from revenue, ad networks are also connecting you to audiences that you may have not reached before. Think of it as your website being a person at a convention. One CEO of a media company introduces you to 4 important people in “the biz”, and then 2 of those 4, take you and introduce you to a friend who just so happens to be a CEO of another media company. And so on. You went into the convention alone, but now have come out with 20 new connections. Ad networks, increase your reach in the same manner.
Ad networks will cater the ads obviously to your site’s themes/topics. Therefore, the ads that are posted on your site via the ad network, will essentially assist in the aesthetic, appearance, and reputation of your site. So, as opposed to not being involved with an ad network, and having random ads floating around your site, you’ll have ads that are much more related to your site, and cohesive. Essentially, the ad networks tweek the ads selected for your site to such perfection, that the ads will seem like part of the site’s content. This will increase your followers and readership. People don’t like to be forced into ads and gimmicks when visiting sites. Therefore, the seamless advertisement postings on your site via ad networks will establish a trustworthy reputation to audiences across the globe.
Ad networks are a must if you are wanting to create a strong voice and influence within your site. You can only benefit from them.